Mar 22, 2024

Digital Marketing Specialist

  • Association for Psychological Science
  • Hybrid (Washington, D.C., USA)
Full time General Marketing Project Management Other

Job Description

The Association for Psychological Science (APS), a DC-based scientific organization with a collegial, collaborative culture, seeks a Digital Marketing Specialist to join its Marketing team.

 

About APS

APS is dedicated to the advancement and representation of scientific psychology across the full range of research areas in this diverse field. APS members around the world include leading scientists, scholars, educators, and students. APS publishes six highly respected journals, convenes scientific conventions and workshops, publishes a member magazine and related digital content, and has a broad public outreach and policy advocacy program that raises the visibility of APS members, their research, and the psychological science field as a whole.

 

About the Position

The Digital Marketing Specialist reports to the Director of Marketing and, working closely with every department, coordinates the day-to-day operations of various marketing channels and revenue streams. The position’s responsibilities include: 

·       Contributing to the development of promotional messaging for APS events, services, and products. 

·       Helping to ensure brand consistency throughout email marketing and other channels. 

·       Coordinating daily social media tasks, including monitoring, drafting, and posting. 

·       Identifying “Members in the Media” and “Psychological Science in the News” and posting on website.

·       Producing “Psychological Science Update” and other “newsletters.”

·       Writing, editing, building, and/or sending emails on behalf of other APS departments.

·       Supporting and collaborating on the execution of cross-department marketing campaigns; maintaining the email system and cross-departmental email calendar to ensure appropriate timing of messages.  

·       Writing, editing, building, and/or sending emails on behalf of other APS departments.

·       Proofreading marketing materials for typos, grammar, spelling, etc.  

·       Segmenting data for targeted marketing strategies. 

·       Suggesting and implementing test campaigns (email, social media, advertising, etc.), monitoring results, and proposing future directions based on the results.  

·       Tracking new social media trends and platforms and making recommendations for their use by APS.  

·       Tracking, analyzing, and reporting on email and social campaign metrics to guide future marketing campaigns and improvements.

·       Supporting all aspects of the APS Job Board, including but not limited to prospecting, customer service, marketing plans, email creation, and accounting.  

·       Coordinating special projects. 

·       Representing APS onsite at events as needed, including monitoring social accounts, event hashtags, and live posting.

·       Other duties as assigned, including phone and email coverage as necessary, PowerPoint creation, website updates.

 

Qualifications:              

o   2-4 years of experience in a marketing role; experience marketing to a global audience a plus

o   Bachelor’s degree (or relevant experience) in marketing, communications, or related field required

o   Experience with MailChimp or similar email marketing platform

o   Strong verbal and written communication skills

o   Ability to manage multiple projects simultaneously

o   Experience with social media scheduling tools

o   Excellent interpersonal, problem-solving, and teamwork skills

o   Understanding of analytics, data, and reporting in Google Analytics or similar tools

o   Ability to exercise sound judgment while navigating potentially sensitive topics

o   A keen eye for design; familiarity with Canva and/or Adobe Creative Suite a plus

o   Experience in paid social media advertising a plus

o   Experience with Wordpress a plus

 

APS offers a competitive salary and benefits package and a collegial environment in a beautiful Dupont Circle office space. This is not a fully remote position, but hybrid work is an option. The salary range for this position is $52,500-$57,500, and the full suite of benefits includes a 401k with a generous match and immediate vesting. Email resume and cover letter, including salary requirements, to hr [at] psychologicalscience [dot] org. No telephone calls please. APS is an equal opportunity employer.

Employer

Association for Psychological Science

Department

Marketing

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