University of Cambridge
  • Cambridge, UK

The Winton Centre for Risk and Evidence Communication is hosted within the Department of Pure Mathematics and Mathematical Statistics at the University of Cambridge, with strong links to the Department of Psychology there.

Endowed by a generous donation by the David and Claudia Harding Foundation in 2016, we aim to ensure that quantitative evidence and risk is presented to people in a fair and balanced way.

All too often, numbers are used to try to bolster an argument or persuade people to make a decision one way or the other. We want to ensure that both risks and benefits of any decision are presented equally and fairly, and the numbers are made clear and put in an appropriate context. We are here 'to inform and not persuade'.

We carry out our own research into how best to communicate numbers, and work with institutions all over the world to improve the way that important evidence is presented to all of us: whether it’s to make decisions as individuals (such as choosing a medical treatment), or as a part of society (such as choosing a policy to vote for).